The
Magic Garden News
A
native of Providence, Bob Leeder has been in the world
of commercial radio since 1959 when he was hired as
a vacation and weekend replacement announcer at WHMP
in Northampton, MA. In the summer of 1960, he carried
an overnight shift in his hometown on WPRO. He also
worked for a short time for WSAR in Fall River, and
when he graduated from Amherst College in 1961, he
stayed in Massachusetts and went to work for WACE
in the Springfield-Chicopee-Holyoke market. He worked
his way to larger markets until he served as Program
Director at what were then two of the most popular
and successful stations, not only in the New York
Market, but also in America, WPAT AM& FM. In 1976,
he was hired by CBS to get and maintain the programs
of the CBS Radio Network on radio stations all across
the United States. For 25 years at CBS he traveled
to every single state in the United States except
Alaska and Hawaii.
He
currently has his own business in which he sells The
Magic Garden to radio stations across the country,
and he acts as a consultant to another company that
produces a two-minute feature called Biography for
Radio®. based on the Arts & Entertainment
cable television series, Biography. Leeder is also
a consultant to several radio stations in Bosnia-Herzegovina,
helping the owners of those stations to develop business
plans that make sense in that emerging democracy.
He travels extensively throughout the United States
and Europe and enjoys his work tremendously. "I
want to represent only first class radio programs,";
says Leeder, "the kind that really help people
as well as entertain them."
"That's
why I am involved with Mort White's The Magic Garden,"
Leeder adds. Leeder and White have known each other
since they attended Classical High School in Providence
from 1952 to 1956. Says Leeder, "You can't know
a guy for half a century and not know just how knowledgeable
he is and how sincere he is in wanting to help people.
That's Mort."
Leeder is married and lives in New Jersey. Among his
four grown children is one who also works in the broadcasting
business, Glenn Leeder, who is Vice President of Sales
for Syndicated Solutions, Inc., which is headquartered
in Connecticut.
Click
here for more news!
